It is becoming official that all business should have online presence. Indeed many brick and mortar stores that haven’t incorporated the online wing to their business are getting too much pressure from customers who would like a modern easier way of buying. In case you are among the many entrepreneurs who are romanticizing with the idea of going online, then this article will be helpful as we discuss the usefulness of ecommerce theme in the success of your online business.
The theme you select for your website can be the move that makes or breaks your website. The overall appearance of the theme is what a visitor sees first before even the colors, content, images, your offers, and much more. Therefore when you choose a theme for your online store, it had better be excellent in appearance and impressive. A dull theme will only chase away prospective clients. Worst of all, because your site visitors will be leaving without staying and progressing to the next page, your sites bounce rate will be high, and Google might interpret that to mean that to mean that visitors are getting irrelevant or un-helpful content on your site. Thus your site may drop in ranking.
Using a template with balanced colors
The colors you choose for your website can impact greatly on the overall performance of your ecommerce platform. Colors can depict your sites credibility and softness. However, it’s difficult to know the type of colors that you visitors will want your online store to have. Some like bright and sharp colors while other prefer cool and soft colors. The best way would be to strike a balance between the two so as to make many of your site visitors attracted to your site color wise.
Multi browser theme support
Many people use different browsers to access the internet. If you have a website that does not support a wide range of browsers means that your online store will be out of reach for many people who would have become your customers. Therefore, when you set to choose a theme for your online store, take care to choose one that supports multiple browsers.
SEO Friendly and responsive themes
It is one thing to have a website online and another totally different thing to have your site discoverable by your intended target market. Your website template has to be one that is optimized for Search Engines. Also, the template should be responsive because as you know, most people are shifting from desktops to hand held devices and so, your template should be able to display properly on devices of different sizes and screen resolution.